KENNETH'S

RESUME

take risks. spark conversations. create results.

There's no length of experience that substitute for effectiveness. With a little less than ten years in the industry, I've learned and proved I'm capable of three things:

  • taking risks

  • sparking conversations 

  • creating results.

From viral content to visuals that help bring in thousands of dollars in revenue, I've not only led teams to victory, but I've always been ready to roll up my sleeves and join the action. My past work shows that I think big, and creatively support progressive issues bigger. That's probably not how you should use the word bigger, but you get the picture.

I've helped my clients build successful campaigns and experiences for their supporters and donors. I've worked with high-profile politicians, and even small community non-profit events. I’ve developed digital campaigns to help national organizations become number one trending topics. I collaborate with writers, planners, videographers, illustrators and photographers, with three solid goals in mind: (1) take risks (2) spark conversations and (3) create results.

WORK EXPERIENCE

GRAPHIC DESIGN + SOCIAL MEDIA MANAGER for Institute for Policy Studies

 

Washington, DC // 2016-Present


Developing digital campaigns and visuals for some of the leading progressive policy and research resources for visionary social justice movements across the world.

  • custom content development

  • graphic design solutions

  • insight driven audience engagement


KEY REPORTS & PROJECTS

  • RESIST365.ORG

  • EXECUTIVE EXCESS: Corporate Tax Cuts Boost CEO Pay, Not Jobs

  • State of Black Workers In America Conference

  • The Ever-Growing Gap: Failing to Address the Status Quo Will Drive the Racial Wealth Divide for Centuries to Come

CREATIVE DIRECTOR

for 3i Design Group

 

Memphis, TN - Washington, DC // 2014-Present


Developing digital campaigns and visuals for some of the leading progressive policy and research resources for visionary social justice movements across the world.

  • Digital and Print graphic design solutions

  • Creative direction consulting

  • Insight driven audience engagement


KEY CLIENTS & PROJECTS

  • Maxine Waters for Congress - As Creative Director for Digital Strategy Campaign, provide all graphic design for website, email and social media marketing to actively engage supporters and potential donors

  • National Urban League - Created branding, including the logo and social media marketing materials, for National Day of Service for Flint Michigan for nation’s oldest and largest African American civil rights organization

  • Stand for Children Campaign Tennessee:  Raised awareness for the successful Fund Schools First Campaign to increase the revenue necessary for investing in the success of Shelby County students through banner design and posters for press conference and protest

  • 20/20 Leaders of America - say what this is if it isn’t clear by what you did for them

  • Add a client that shows some concrete numbers in terms of your success. I.e. you had X many members added, X many views/shares, X amount of $ raised.

  • Add a client that shows off your website design. I highly recommend Opal’s

  • City of Memphis - ADD SHIT RE: Infographic Designs for Mayor’s FY2016 Budget Release Event - And Infographic Design highlight Mayor’s goal to creatively highlight work local government is doing to support SMall, Minority, and Women-Owned Businesses

DIGITAL CONTENT MANAGER

for Tri-State Defender

 

Memphis, TN // 2013-2014


Developing digital campaigns and visuals for some of the leading progressive policy and research resources for visionary social justice movements across the world.

  • custom content development

  • Create roadmaps and plan strategic initiatives & optimization efforts to hit client goals and targets.

  • maintain site standards with regard to new digital development


KEY PROJECTS

  • Expanding Reach To Instagram- Developed organizations Instagram strategy and grew following by 800%

  • Organization Rebranding – Consulted with executive staff and designed new Masshead for print publication of 10,000 viewers weekly

  • Launching TSD Mobile App – Create a digital promotion strategy for social media prior to and after App Launch, designed marketing materials for web ads, curated daily content for live app

  • Best In Black Awards- Created all design marketing collateral for annual gala awards for minority owned businesses through Shelby County (225,000 voting members)

DIRECTOR OF SOCIAL MEDIA

for Navigation Advertising

 

Murfreesboro, TN // 2012-2013

 

Developing content and managing more than ten diverse client's social media outreach daily, as well as providing strategy, metrics and analysis of social media channels.

  • Created a monthly (and updated weekly) social media calendar of future posts. Developed all social media content for 12 clients (individualized strategies and timelines per client) Plans resulted in improvements to current social media account (resulting in a total of XXXX followers within the Navigation Community)

  • Developed campaigns for social media advertising – developed textual content for facebook ads, and monitored engagement and adjusted traffic as needed to stay within client's budgets.

  • Served as face of Navigation for clients and strengthened relationships with them through one-on-one social media strategy sessions.

EDUCATION

MIDDLE TENNESSEE STATE UNIVERSITY

 

Murfreesboro, TN // 2013


Bachelor of Science in Mass Communications

  • Major: Advertising

  • Minor: Marketing  & Organizational Communication

  • GPA: 3.05/4.0


HIGHLIGHTS

  • Awarded Tennessee HOPE Scholarship

  • 2011 NPHC Man of the Year 

  • Student Government: Senator of College of Business

AFFILIATIONS

The American Institute of Graphic Arts is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, branding and identity.

Alpha Phi Alpha Fraternity, Inc., develops leaders, promotes brotherhood and academic excellence, while providing service and advocacy for our communities.

The Public Relations Society of America (PRSA) is a nonprofit trade association for public relations professionals headquartered in New York City.

The National Urban League is a nonpartisan civil rights organization that advocates on behalf of African Americans and against racial discrimination in the United States.

Alpha Kappa Psi - the oldest and largest professional business fraternity - Alpha Kappa Psi is recognized as the premier developer of principled business leaders.

SKILLS

COMPUTER SKILLS

  • PC, Mac OS, Microsoft Office, Microsoft Outlook, Adobe Creative Suite, Microsoft PowerPoint, and SharePoint

 

EMAIL SKILLS

  • Mad Mimi, Mail Chimp

 

SOCIAL MEDIA

  • Facebook, YouTube, LinkedIn, Wordpress, Yelp, Twitter, Instagram, Google+, Pinterest, Vimeo, HootSuite, Sprout Social, SEO, Tumblr, MySpace, Flickr

RECOGNITION

  • 2016 40 Under 40 Young Professionals of Memphis

  • 2016 Urban League Luminary Award Finalist

  • Black Millennials for Black Liberations 

  • 2014 Best In Black Award Finalist: Graphic Designer

© 2016-2019 Kenneth Worles Jr. | designed by three(i)